What should I test when I'm trying different types of content on social media?

When you’re just getting started, test everything you can think of. Try different video formats, various ways of showing your process, talking-head videos versus process videos, different editing styles, various lengths. The key is to actually do it first, then evaluate the results, rather than asking permission before trying. Create the content, post it, let it run for a bit, then come back with tangible results to discuss. You need to discover what works for your specific routine, lifestyle, and audience—and the only way to learn that is through real-world testing. Different formats work for different artists, so experiment freely in these early stages.

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Asked by an artist starting video content · Answered by Indra · art-marketing-101 · 2026-06-12