How important is it to test everything before running a major sale or promotion?

Testing everything before a big sale or promotion is absolutely critical. You must verify that your store is working correctly, coupon codes are applying proper discounts, lead capture forms are functioning, emails are firing correctly, and payment processing works. Make a test purchase with your own credit card, opt into your email list to confirm automation works, and check every technical element. You’ve worked all year to get to this point—don’t let technical failures sabotage your efforts. Always test everything ahead of any launch or big sale.

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Asked by an artist preparing for a major sale · Answered by Patrick Shanahan · art-marketing-podcast · 2018-12-06