What makes a good artist statement or bio for connecting with customers?

Create a statement that’s authentic and approachable. For example: ‘I am obsessed with painting and the idea of bringing something creative to the world that never existed. I present my paintings humbly with the hope that someone besides my mom will love them.’ This approach shows you take your craft seriously but don’t take yourself too seriously. Authenticity and a bit of humor make you relatable. People respond to genuine personality and humility rather than pretentious artist statements filled with jargon.

Asked by an artist writing their bio · Answered by John Lowry · art-marketing-podcast · 2024-07-08