What are the major sales I should be running throughout the year?

The major sales throughout the year are: Valentine’s Day in February, a spring sale in March, Mother’s Day in April, Prime Day in July, a summer sale in August, Black Friday/Cyber Week, and an end-of-year Christmas sale. These are the biggest opportunities. There are also minor sales like Father’s Day and Memorial Day in May and June. You should stop everything for the major holidays and run those sales no matter what else you’re working on in your business. The only acceptable reason to skip a major sale is a serious life emergency. Even if you’re just getting started or working on other important projects, prioritize the major sales.

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Asked by an artist planning their sales calendar · Answered by Patrick Shanahan · art-marketing-podcast · 2022-04-18