What should I focus on at smaller vendor markets and farmers markets?

At smaller, one-day markets, focus on marketing and relationship-building rather than just immediate profit. Your goals should be: making a reasonable wage from small cash-and-carry items, collecting email addresses, building relationships, and creating future customers. Always have a range of price points available, from affordable small prints to impressive large statement pieces on display. Hand out cards with your website, capture emails, and think of each conversation as planting a seed. Many people aren’t ready to buy that day—they’re in the middle of a remodel, just bought a home, or are still deciding. Getting their contact information means you can follow up when they’re ready. These local events are especially valuable for meeting people who are new to your area and building recognition in your community.

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Asked by an artist doing vendor markets · Answered by Johnny Adolphson · art-marketing-podcast · 2024-12-14