How often should I email my list, and what should I send?

You should email your list regularly and consistently to stay top-of-mind. Follow a marketing calendar that includes a mix of content: promotional emails for sales (like Mother’s Day, Black Friday), updates on new work, behind-the-scenes stories, and personal updates. Don’t just send one email after collecting someone’s contact and then go silent for months—people will forget about you. Consistent communication builds the relationship necessary for people to eventually make a purchase. Ideally, send at least one email per week or every other week, and always during active sales campaigns.

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Asked by an artist building an email list · Answered by Juan · Office Hours · 2026-04-23