What should I do if I'm currently successful but want to protect myself from future changes?

If you’re kicking butt somewhere right now, congratulations. Take what you can while you can, when you can, and do it right now. But understand that a rainy day can and will come. Own the best umbrella by being thankful for your success and then actively working to move those customers and followers to your own castle—something you own. Take some of your profits off the table and invest a small amount of both money and time—maybe 5-10%—in diversifying your success to other venues. If you don’t have a website you own, start there. If you do, experiment with new platforms and try to get early traction in those venues. Spread your risk like a stock portfolio.

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Asked by an artist currently successful on one platform · Answered by Patrick Shanahan · art-marketing-podcast · 2018-03-27