How has Google changed the way it handles content, and how does this affect artists' websites?

Google has shifted from simply directing traffic to websites to actually extracting content and displaying it directly on search results pages. For example, if you create a blog post like ‘The Top Ten Ways to Shoot Long Exposure Photography,’ Google will take that list you worked hard on and display it right in the search results. Users can get the information without ever visiting your website, which means they never have the opportunity to join your email list or engage with your art. Google is keeping the attention on their platform rather than sending it to yours.

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Asked by general artist audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-23