Should I focus on growing a huge social media following before I can make significant sales?

No, you don’t need a giant Instagram following or massive email list to generate significant revenue. An artist can produce substantial sales—in the range of $40,000-$50,000—with just 800 people on an email list and 1,400 Instagram followers. What matters more than follower count is the quality of relationships and connections you build with your audience. Focus on engagement and personal connection rather than just growing numbers.

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Asked by an artist worried about small audience size · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-03