How can I use my physical retail space to drive online sales?

Display your website in your retail space so when customers don’t see exactly what they want in the physical store, you can show them your full catalog online, demonstrate different sizes, show how pieces look on walls, and create custom orders right there. Take payment in store, then fulfill the order online for direct shipping to the customer. Also create sign-up opportunities for your newsletter and social media in the physical space. Many people will visit in person, see your work, then go home and decide to purchase online later—so make sure they have your website information and are on your email list.

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Asked by an artist with a retail location · Answered by John Lowry · art-marketing-podcast · 2024-07-08