I'm worried about people unsubscribing from my email list. What should I do?

Stop worrying about unsubscribes completely. Turn off the unsubscribe notification feature in your email platform – it’s like a shot to your emotional state every time someone leaves. Unsubscribes are a normal part of email marketing and not a reflection on you. Your job is not to manage unsubscribes; it’s to provide value in your emails and grow your list as large as possible. Imagine if you ran a retail store and panicked every time someone walked in and then walked out – that’s what worrying about unsubscribes is like. Focus on the inbound, on filling your funnel, not on the people leaving.

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Asked by an artist concerned about email unsubscribes · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2020-09-10