How much practice do I need with live video selling before I'll be good at it?

You need a lot of practice—potentially a thousand live shows or sessions—to develop real mastery. After artists complete their first live show or video sale, the feedback should be: good, now go do a thousand more. This is new territory for everyone, and there’s a tremendous amount of learning, skill development, and tradecraft to build. The entire art world is still figuring out the best practices for this sales method. Don’t expect to be great after one or even a dozen attempts. Commit to the long-term practice required to truly excel at this powerful sales channel. Every session makes you better, but expertise comes from sustained repetition over time.

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Asked by an artist starting with live video sales · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-03