What are live art shows and why are they important?

Live art shows are live video events where you present and sell your art in real-time, typically on social media platforms. They are the most significant advancement in art and photography marketing in 25-30 years and represent the absolute future of selling art. The ROI is higher than any other marketing technique - this is not even close. You can run them from your home without leaving, run thousands of them, merchandise your work, talk about your inspiration, and present your art via live video. They’re pandemic-proof and work regardless of variants or lockdowns. During the shows, people can purchase instantly. Artists have sold out years of inventory through these shows, including pieces that sat unsold for years. They’re especially powerful for Q4 selling season.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2021-07-22