How often should I post entertaining content versus my art?

You don’t need to become a meme page—you just need to not be an ‘only art’ page. Even 2-3 entertaining posts per week mixed with your art changes the game. The most successful brands post 80-100% entertainment content, the next tier is 60-80% entertainment, but only 15% of brands post mostly promotional content—and that’s the bottom tier where most artists fall. You don’t have to go extreme; just start charging your engagement battery with some entertaining posts so your art posts actually get seen.

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Asked by an artist planning their content mix · Answered by Patrick Shanahan · art-marketing-podcast · 2026-03-30