After selecting a giveaway winner, how do I communicate with the winner and the people who didn't win?

Send an email to all participants. For the winner, congratulate them publicly (via your announcement video) and privately request their shipping address via email. For everyone who didn’t win, send a thank-you email for participating and offer them a consolation prize: a discount code (such as 20% off) they can use on your website. This turns the giveaway into a sales opportunity while showing appreciation for everyone’s participation.

Asked by an artist running their first giveaway · Answered by Juan · Office Hours · 2026-05-14