Why is it risky to rely solely on social media platforms for building an art business?

Social media platforms can shut down your account at any time without warning or explanation, and there’s nothing you can do about it. This is why it’s critical to own your own website and build your own email list. Anything on social media can be taken away from you instantly, but your website and email list are assets you control. If a platform bans you, you can pick yourself up and keep going because you own your audience through your email list.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-22