How should artists approach a potentially difficult economic year?

When facing a recession or tough economic conditions, don’t hide in your studio—get out there even more. This is the time to increase your visibility, say yes to more opportunities, and hustle harder. Consider doing shows you’ve never tried before, accepting invitations you might have declined, framing prints for new venues, getting QR codes on everything, and expanding into new markets. The artists who maintain or increase their activity during downturns are the ones who come out ahead. Your competition isn’t the economy—it’s your own personal best. Focus on what you can control: your effort, consistency, and willingness to show up.

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Asked by a landscape painter reflecting on yearly strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2025-12-10