Why do artists keep switching from one website or marketplace to another instead of building their business?

Artists keep switching platforms because they want shortcuts and don’t want to do the hard work of building a business. When they realize that growing an art business is a three-to-five-year grind with no shortcuts, they look for something that promises easier, faster results. But the minute you start taking shortcuts, you’re setting your business GPS from ‘path to success’ back to ‘hobbyist.’ The platform isn’t the problem—the lack of consistent marketing effort over years is the problem. Nobody wants to hear that there are zero shortcuts, so they keep searching for the magic solution that will let them skip the hard work.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22