What should I focus on instead of trying to make an immediate sale from cold Facebook ads?

Focus on building your email list. When you run ads to cold traffic, your goal should be capturing email addresses, not making immediate sales. Out of 1,000 people who see your ad, if you can convert 350 to your email list (which would be an excellent rate), you now have 350 people you can market to consistently. You don’t know when any of them will be ready to buy—it might be when they move, buy a vacation home, redecorate, or have some other life change. By having them on your list and marketing consistently, you’ll be there with an offer when they finally raise their hand. That’s how you turn advertising into actual long-term ROI.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-13