Why is Q4 (the fourth quarter) the best time to sell art?

The fourth quarter—October through December—is the single greatest time to be selling art. Many artists see more art sold in Q4 than in the other three quarters combined. At the very least, it’s consistently the best quarter based on customer data across the board. The holidays create natural buying opportunities: Black Friday, Cyber Monday, Christmas, and other gift-giving occasions. People are in a buying mindset, they have gift lists, and they’re more willing to spend. If you run a coordinated holiday marketing campaign during Q4, you can capture a huge percentage of your annual revenue in just a few months.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14