What should I say in the email when I announce the contest winner after a show?

Thank everyone profusely for entering, announce the winner, and then offer everyone else a special show-only discount as a thank you for participating. For example: ‘Hey Tim, thank you so much for entering the contest. As a way of saying thanks, I wanted to offer a one-time show-only discount. You can take 20% off storewide for the next 48 hours. If you saw something you liked, I wanted to give you the opportunity to get it at a discount. I really appreciate you coming by my booth.’ Keep the discount window short—24, 48, or 72 hours maximum. This gives people who were considering a purchase an incentive to act quickly.

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Asked by an artist planning post-show emails · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-25