What are the fundamental pillars every artist needs to sell art online successfully?

There are five critical fundamentals: First, you need a homebase — a URL that you own and control where no one can take it away from you. Second, you need to be growing your email list. Third, you need to be emailing that list regularly, not once every six months. Think of it like watering a plant — it needs consistent attention. Fourth, you need to work on generating traffic to your website and growing that traffic over time. Fifth, you should be discounting during the holidays, especially in the last period of the year. Focus on these pillars consistently, apply pressure over time, and you’ll see growth.

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Asked by an artist seeking a strategic framework · Answered by Patrick Shanahan · art-marketing-podcast · 2020-04-15