What types of content should I be testing on social media?

Test everything and create multiple content categories or ‘lines of content’ that you rotate weekly. Examples include: studio walkthroughs or tours, artwork reveal videos, behind-the-scenes of your process, conversations about specific pieces and their meaning, educational content for other artists, demonstrations of tools or techniques you use, even lighter content that shows your personality. You never know which content type will resonate most with your audience. One video might get 500 views while another unexpectedly gets 50,000. The only way to find what works is through consistent testing and variety. Don’t limit yourself to one content format.

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Asked by an artist planning content · Answered by Juan · Office Hours · 2026-04-02