How can in-person shows help with customer acquisition goals?

In-person shows are powerful for catching up on customer acquisition goals. If you’re behind your daily target (say, 60 customers behind after a slow month), you can do one in-person show where you sell stickers, calendars, tote bags, merchandise, wall art, limited editions, and originals. At one show, you might sell 60, 70, 80, or 90 items and acquire that many customers, immediately catching you back up to your pace of two customers per day. This makes in-person events a strategic tool for meeting acquisition targets.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-01