If I currently only sell originals priced from $600 to $2,800, how would adding lower-priced prints and products help my business?

You’re completely missing the 0-to-600 price range, which means you’re losing countless potential customers. Think about the math: How many more customers would you acquire if you had products in that range? Every single one counts. When you acquire even one customer through a small $20-50 purchase, they’re in your system, you have their email, and you can market to them consistently. The data is clear: it’s significantly easier to get an existing customer to purchase again than to get a new customer for the first time. That small buyer from 2026 might get a new house, a promotion, or a vacation property in 2032 and suddenly place a $35,000 order for six pieces. But that only happens because you acquired them as a customer years earlier with an accessible entry point, and you’ve been marketing to them consistently since. The number of new customers you acquire per year—regardless of purchase amount—is the single best predictor of your revenue potential. You’re leaving massive growth on the table by not offering that lower price range.

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Asked by an artist in the UK with originals only · Answered by Patrick · Art Business Webinar · 2026-09-11