Why isn't my Instagram getting any engagement or growth?

If your Instagram profile is just a grid of your artwork with no personal content, you’re going to struggle. Art sales are 50% the art and 50% you as a person. The algorithm rewards varied, engaging content. If someone can’t learn anything about you personally within two flicks of their thumb, you’ve lost. The algorithm is a game with clear rules: it wants diverse content. Post things that have nothing to do with your art—your hobbies, your life, what you do when you’re not creating. This content gets more engagement (likes, comments, shares, saves), which signals to the algorithm that your content is interesting. The algorithm then shows your other posts (including your art) to more people. Mix up your content and you’ll see growth.

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Asked by an artist struggling with Instagram growth · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10