What is the 'new way' of selling art that's emerging?

The new way is artists and photographers owning everything about their business: your own website, your own customer data, your own marketing channels. You sell directly to customers, keep 100% of the profit (minus payment processing), and build a list of collectors who can buy from you repeatedly over years. You control your destiny—no gallery taking half, no show circuit to depend on, no marketplace algorithm determining your visibility. You market regularly, grow your email list, grow your social following, and work at it consistently. The rewards are significantly higher than the old way when you do put in the work. You can sell worldwide, reach customers 24/7, and aren’t dependent on physical location or someone else’s business staying open.

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Asked by teaching-context · Answered by Patrick Shanahan · art-marketing-podcast · 2020-11-18