Should I focus on Instagram, Facebook, Pinterest, or other platforms?

Start with Instagram as your primary focus. Once you’re doing well there, consider adding Facebook, especially if your target collector is 50 and older - they tend to be more active and have deeper conversations on Facebook. Only expand to additional platforms like Pinterest or YouTube when you’ve mastered your primary platform and have help or systems in place. Create content that can be repurposed across platforms - for example, create a video off-platform (not within Instagram) so you can use it on Pinterest, YouTube, and Instagram without platform watermarks. Your avatar determines platform priority: younger audiences favor Instagram, older collectors are often on Facebook, and Pinterest can work for attracting students and fellow artists.

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Asked by an artist choosing between social platforms · Answered by Betty Franks and Patrick Shanahan · art-marketing-podcast · 2024-07-12