What mindset should I have about failure when starting an art business?

Don’t think ‘what if I fail’ — think ‘how do I make this succeed.’ This is your chosen career, not a backup plan or side hustle. When you have no backup option, no job to fall back on, you work differently. You wake up every day and choose what to work on in your business, which is incredibly empowering. Make the commitment that this is your livelihood, and approach every challenge with the question of how to solve it and move forward, not whether to give up.

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Asked by an artist starting their business · Answered by Tom Putt / Mary Putt · art-marketing-podcast · 2025-03-05