How should I use short videos (1-2 minutes) that include me on camera and my photographs?

Post these videos as reels on Instagram—that’s the best format for videos up to two minutes. The call-to-action you use depends on your objective. If you’re simply showcasing artwork and talking about it, use engagement-focused calls-to-action like ‘follow me,’ ‘leave a comment,’ ‘let me know what you think,’ or ‘what would you name this piece?’ If the video ties to a specific campaign or product promotion, direct traffic to your website with ‘visit the link in bio.’ When running sales or promotions, create videos announcing the sale dates and discount codes, combining both engagement and website traffic goals.

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Asked by a photographer creating video content · Answered by Juan · Office Hours · 2026-03-31