Do high-net-worth collectors want to see prices posted online when browsing art?

Yes, absolutely. 72% of high-net-worth collectors felt it was important or essential to have prices posted when browsing art for sale online. This is the number one rule in retail: if you’re selling to an end consumer, you need a price tag. When people are browsing and not even sure if they’re going to buy, they often impulse-buy, and you need everything ready to go on the spot. Don’t make buyers work for information. When shoppers can’t find a price, they typically just move on to the next item rather than asking. The message is clear: don’t waste people’s time and don’t make them think—just post your prices.

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Asked by general teaching point · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2021-03-25