I keep hearing about the importance of marketing, but what comes first—product or marketing?

Product comes first. You need the right product, then apply marketing to it. If you do the requisite marketing with a product that works, you will get results. Those results will be much bigger if the niche is highly marketable. But great marketing can’t fix a poor product-market fit. And even artists with great niches and talent often underperform because they don’t take marketing seriously enough—they could be doing far more in sales if they focused on lead generation and consistent execution.

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Asked by an artist asking about priorities · Answered by Nick Friend · art-marketing-podcast · 2020-10-17