What should I do if my current art isn't selling after giving it time?

Don’t just keep doing the same thing indefinitely. Not quitting doesn’t mean being passive—it means actively testing and iterating. If your subject matter isn’t resonating—nobody’s buying, nobody’s joining your email list, you’re not getting meaningful engagement on social media—you need to try something different. Think of it like fishing: you wouldn’t sit in the same location with the same bait all year if nothing was biting. Move the boat, try different lures, put multiple lines in the water at once. Test different subject matter without going too deep on any one thing initially. See what gets traction, then double down on what works. The successful artists are constantly testing and adapting until they find the subject matter that resonates with a good-sized market.

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Asked by an artist struggling with sales · Answered by Nick Friend · art-marketing-podcast · 2024-02-20