What types of products should I offer beyond wall art prints?

You absolutely must have non-wall art products priced under $100. In today’s constantly switched-on, thumb-scrolling digital world, you need things that qualify as impulse purchases. This means offering items like coffee mugs, calendars, yoga mats, tote bags, and phone cases featuring your images. Not only do these provide lower-priced entry points for new customers, but they also create bundling opportunities. The easiest customer to get is one you already have—someone who spent even $1 is mathematically more likely to purchase again than a completely new customer. These products give existing customers reasons to return and make it possible for people browsing casually to make spontaneous purchases.

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Asked by a photographer expanding their product line · Answered by Patrick Shanahan · art-marketing-podcast · 2025-08-14