Why should I offer merchandise like tote bags, mugs, and other products?

Merchandise is completely optional, but it’s a smart move. It creates another revenue stream without you holding inventory or handling fulfillment—it’s all automated through print-on-demand partners. It’s great for gift buyers, especially during the big selling season in Q4. More importantly, it gets your art out into the world. One artist saw someone carrying her tote bag in a grocery store—it was being purchased and used by people she’d never met. That kind of organic exposure is priceless. Plus, merchandise offers accessible price points that help you acquire more customers.

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Asked by general teaching to all attendees · Answered by Matthew · Art Business Webinar · 2026-07-31