I'm scared to spend money on advertising. How much do I actually need to invest to see results in the fourth quarter?

You can do real damage, especially with a small email list, for less than $100 for the entire fourth quarter. Five and ten dollar spends can sometimes be awesome and get the job done. Don’t let the fear of cost hold you back. Start small to gain experience. The investment is minimal compared to the potential return during the holiday season when people’s wallets are out and they’re ready to buy. Focus on this as a learning experience—you’re leveling up your marketing skills. Even spending small amounts will teach you how ads work, and you can build on that knowledge each year. The key is taking that first step and getting comfortable with the process.

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Asked by an artist afraid of advertising costs · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-23