How can I start selling my art online if I've only been selling on Etsy?

While Etsy can be a good starting point, relying solely on it is risky because you have no control over the algorithm - you can be shown prominently one day and buried the next with no sales. The key is to establish your own home base website where you build your own email list and control your customer relationships. You can continue using Etsy as an additional sales channel (never turn down a legal revenue source), but having your own platform ensures you’re building long-term assets - your email list and direct customer relationships - that no marketplace can take away from you.

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Asked by a young artist selling prints on Etsy · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-15