How do I know if I'm focusing on the right priorities in my art business?

Ask yourself: Am I spending most of my time on marketing (getting my work seen and sold), or am I endlessly tweaking my website, changing details, and avoiding promotion? If buyers are ready to spend—especially during major holidays—and you’re not actively marketing to them, that’s your number-one problem. It’s not your niche, your pricing, or your website design. The priority is always: Can people find me? Am I showing up consistently? Am I promoting during peak buying times? If the answer is no, that’s where to focus. Everything else is secondary.

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Asked by an artist unsure where to focus effort · Answered by Nick Friend · art-marketing-podcast · 2024-03-08