What percentage of artists and photographers are in Bucket One versus Bucket Two versus Bucket Three?

Roughly 20% of artists are in Bucket One—they haven’t validated their art yet. About 70% are in Bucket Two—their art is validated but they’ve never consistently worked on marketing. Only about 10% are in Bucket Three—they have both validated art and developed marketing muscles with a growing business. The vast majority of artists fall into Bucket One or Bucket Two.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22