How can I create effective content upgrades as an artist to capture emails?

Content upgrades are free offerings on a landing page that visitors exchange their email to receive. Three effective examples for artists: (1) Twelve months of phone wallpaper packs - create 12 images of your artwork formatted for cell phones and offer them as a download; there are apps that will crop your images automatically or you can use design tools. (2) A collector’s list - create a landing page explaining that subscribers get exclusive emails to see your latest work before the general public. (3) A birthday club - offer something special on their birthday like free merchandise, a discount coupon, or a custom birthday card featuring your art. Birthday people (and there are many) love attention on their birthday and will readily sign up for recognition.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-05-29