How do I pre-sell a photo book or product before it's printed?

Market it consistently to your email list and social media followers for an extended period before the actual product arrives. One successful approach is to promote pre-orders for seven months or more, which can generate enough revenue to cover the entire printing cost before the books even arrive. Use your existing audience—even a modest email list of several thousand people—and communicate regularly about the upcoming book, building anticipation. The key is giving people enough time and enough touchpoints to decide to purchase.

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Asked by podcast host · Answered by Jonah Allen · art-marketing-podcast · 2023-07-28