Why are lookalike audiences more effective than interest-based targeting?

Lookalike audiences are more precise because they let the platform’s algorithm analyze thousands of data points from your existing customers or engaged audience and find new people who match that profile. Interest targeting and page-like targeting cast a much wider net—you get a mixed bag of people with varying income levels, buying intent, and relevance. Many might be photographers themselves who won’t buy, or just casual browsers. Lookalike audiences eliminate much of that waste by focusing on characteristics of people who have already shown genuine interest or made purchases.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-30