When is the most important time of year to be actively marketing and selling my art?

The last three months of the year—October, November, December (Q4)—are the most critical selling season. More art and photography sells in these three months than at almost any other time all year, driven by the Western world’s gift-giving season, Black Friday, Cyber Monday, and holiday shopping. But you cannot wait until the day after Thanksgiving to start marketing and expect results. You need to start now, building awareness, telling your story, and letting people know you exist. What you do from now until then determines your Q4 success. You owe it to yourself and all the hours you’ve spent creating to get eyeballs on your work during this crucial period.

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Asked by general teaching to all attendees · Answered by Patrick · Art Business Webinar · 2026-08-28