What makes a proper art gallery website different from just any website?

A proper art gallery website has all the features that help buyers make decisions to buy art and converts the maximum number of visitors into buyers. It eliminates the friction inherent in buying art online by answering customer questions like: Will this work with my wall color? Will the size work in my room? How will it look framed? Buying art online is complex, not like buying simple products, so your website must address these concerns. Customer experience matters tremendously—focus on providing an amazing art buying experience that shows you care and run a professional operation. This is how you convert visitors into buyers and avoid leaving money on the table.

Asked by an artist building their website · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-11