How can I build my email list when I don't have many subscribers yet?

There are several ethical ways to grow your email list. First, actively promote your newsletter everywhere—on social media content, anywhere you discuss your business. Explain the VIP perks people get by signing up: a welcome discount (like 20% off first order), early access to sales and discounts, early access to new releases, and special discounts on limited editions. Make people understand the value of joining. Second, run a giveaway using a proven strategy where people must enter their email to participate—this is one of the most effective list-building methods. Never add people to your list who haven’t voluntarily signed up, even if their emails are publicly available in directories, as this can get you in legal trouble and damages trust. Focus on quality subscribers who actually want to hear from you.

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Asked by an artist with about 50 email subscribers · Answered by Indra · Office Hours · 2026-04-16