My Instagram followers are mostly photographers and safari companies, not art buyers. Should I run a photography education giveaway instead of a print giveaway?

You can run both types of giveaways simultaneously for your two different audience segments. For art buyers, offer a print giveaway. For photographers and enthusiasts, offer something like a portfolio review or educational PDF. Segment these audiences in your email contacts and send them different content—art buyers get regular catalog rotations and print promotions, while photography enthusiasts get one email per month about educational offerings, new reviews you’ve completed, and testimonials. You can announce both giveaways at once, directing people to participate in whichever is relevant to them.

---

Asked by a wildlife photographer with a mixed audience · Answered by Juan · Office Hours · 2026-04-09