What results are possible with basement sale live shows?

There are documented examples of artists running two shows over 15 days and selling over 60 pieces for more than $32,000. These are significant results that most artists aren’t seeing from other tactics. The basement sale approach represents a ‘tall cactus’—a proven high-performing strategy that few artists are using yet, which means there’s an arbitrage opportunity if you start implementing it now before it becomes saturated.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-20