Should I ignore online sales if I'm already doing well selling art in my brick-and-mortar gallery?

No, online sales are a different vertical, and you should not ignore them even if you’re doing well in a gallery. Online shopping continues to grow significantly year over year, and building an online presence takes time. It’s not a zero-sum game—doing well in a gallery is great, but you should ride that while also building your online business. Don’t ignore online; start now because it takes time to build up.

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Asked by an artist selling successfully in galleries · Answered by Patrick Shanahan · art-marketing-podcast · 2018-12-06