Why should I automate print fulfillment rather than handling it myself?

Manual fulfillment—printing orders, going to the shipping center—is a supreme waste of your time as an artist. When you’re building a print business that can generate ongoing income, you need to get yourself completely out of the fulfillment process. Use automated fulfillment so orders are processed, printed, and shipped without you touching them. This is especially critical as volume grows. Your time should be spent creating art and marketing, not on tasks that can be automated. This is what transforms print sales into true passive income.

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Asked by an artist explaining their business transition · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20