What should I focus on during the middle week of a sale after I've launched it?

Don’t go silent mid-sale—that’s where many people fail. Stay active daily: keep the narrative going with fresh angles on the same core message, resend emails to people who haven’t opened them, post updates and reminders on social media, and share customer testimonials or behind-the-scenes content related to the featured work. The mid-sale phase is critical; you need to maintain momentum and visibility. Launching and then disappearing kills your results. Consistent presence throughout the sale week compounds the effect of all your earlier touchpoints.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-23